Visual concept was inspired by the swooping movement of penguins swimming, sliding and porpoising, with a palette that zinged.

Interactives included:

• Floor paintings showing penguin swimming routes for young visitors to follow, building excitement on the long approach path

• Life-size cutouts of all 18 penguin species, for the perfect photo opp 

• Penguin prints painted on amphitheatre seating

• Spin-able panels with incredible penguin facts

Signage included:

• Over 30 panels exploring the different species, adaptation, plastic pollution and conservation efforts

• Large illustrated ‘exploded anatomy’ of swimming penguin

• Map of Antarctic with distribution information  

Graphic design Illustration