Making recycling part of the festival experience
I was asked by Bestival to design an experience that encouraged positive environmental behaviours and was a playful part of festival programming. Jacques le Trash is 12 meter pink dragon that collects recyclable rubbish. He brings the bins to the people, so the people don’t have to seek out the bins.
Jacques le Trash wandered the festival site, accompanied by a group of waiters who encouraged revellers to feed him cans, glass and paper waste and gave out stamp marks of Jacques’s bite. 100+ bags of rubbish were collected and 8000+ people were marked by Jacques’ bite over each weekend. He also featured at T in the Park festival. Jacques le Trash spends his retirement at Billericay School fairs. See more.
Created at We Are What We Do.
Creative concepting Visual design Branding
“When We Are What We Do told us about Jacques we couldn’t wait to get him his festival wristband and set him loose among the crowd – anything that encourages recycling is a welcome addition to our eco conscious event!”
Kate Jackman, Environmental Manager, Bestival